The average small business website costs from $3,000 - $6,000, some cost a lot more, but at the point a business website is launched, it's completely worthless, until it begins to produce enquiries and/or sales. It can't possibly do this until it has traffic, and it won't have traffic until your potential customers are able to find it.
It never ceases to amaze us, that some business people who have paid thousands for a new website, appear to be happy for their website, that they have invested so much money in, to remain worthless, due to a lack of investment in marketing.
Some business people do invest in their website, but only sponsored traffic, Google pay per click, facebook ads and so on. We can't quite get our heads around that logic either.
With pay per click, you have to pay, all the time. The minute you stop paying, the traffic stops.
Organic traffic is FREE. OK, it's not free to have the initial work done by specialists like us who will help to get your website ranking for organic search, but once this work is complete, you can expect to enjoy the benefits for a long time to come. In fact, if you follow our guidance when it comes to adding new well optimized content, and doing your own outreach, the results are likely to increase over time, not decline.
Investing in sponsored marketing in addition to organic makes sense, as long as you're careful to make sure that you're actually making a profit from this traffic, as it's very easy to make a loss from sponsored search traffic without being aware. But to only focus on sponsored search, and to ignore the incredible source of FREE targeted traffic that organic Google results represents, seems crazy to us!